The contest
The Cantu Curl Awards was created in 2019 to celebrate the beauty of curly, coily and wavy hair, showcasing the talent of professional hairdressers & hair lovers who have a passion for styling. The talents participate in a chance to win a Brand Ambassadorship, plus an attractive cash prize.
The Curl Awards first started in the UK, and due to its popularity and success, the contest has now expanded to France and Germany, and continues to receive praise from the press and the community.